Brick by Brick
The Way Church | Capital Campaign
created at Abstract Union
For The Way Church in Oklahoma, I collaborated on
the design for a capital campaign aimed at constructing a new church building. The challenge was to create
a modern, clean, and industrial aesthetic that felt welcoming, approachable, and engaging to
all audiences.
To achieve this, I used a combination of cropped, impactful photography to evoke connection and warmth, along with a clean gridded layout to present information clearly and accessibly.
To balance the industrial style with a friendlier tone,
I incorporated a subtle grain texture, adding visual warmth and depth. Deliverables included a 16-page booklet, a pledge card, and a postcard. The results exceeded expectations: The client was thrilled with the campaign, returning the following year to update it with new information. They also publicly praised the work with a 5-star Facebook recommendation.
the design for a capital campaign aimed at constructing a new church building. The challenge was to create
a modern, clean, and industrial aesthetic that felt welcoming, approachable, and engaging to
all audiences.
To achieve this, I used a combination of cropped, impactful photography to evoke connection and warmth, along with a clean gridded layout to present information clearly and accessibly.
To balance the industrial style with a friendlier tone,
I incorporated a subtle grain texture, adding visual warmth and depth. Deliverables included a 16-page booklet, a pledge card, and a postcard. The results exceeded expectations: The client was thrilled with the campaign, returning the following year to update it with new information. They also publicly praised the work with a 5-star Facebook recommendation.
Cloey Brehm
Rise City | The Garden | Christian Renewal
The Way | NewSoul | RockCreek
Friendship Baptist | First Celina
About Me