A Bigger Story

The Garden Church | Capital Campaign

created at Abstract Union

For The Garden Church in Arizona, I had the opportunity to design and creative direct a capital campaign project that celebrated the church’s mission and vibrant community. The campaign prominently featured stunning photography of joyful people and the picturesque desert landscape, which became the foundation for the overall design.

To focus on these visuals, I kept the design
intentionally pared back, focusing on enhancing rather than distracting from the photography. A refined color palette of off-white, off-black, and a rusted red—pulled directly from the imagery—helped tie the design to its natural surroundings.

Delicate design elements, inspired by suns and stars, added a sense of charm and elegance, bringing a touch
of detail without overwhelming the composition.

Bold, textured typography added a modern yet timeless feel, creating a visual balance that felt approachable and engaging. The final deliverable was a compact 4-page booklet that effectively told the church’s story while inviting the community to participate in its future.
The client’s response was overwhelmingly positive,
with appreciation for the design’s ability to convey
stylish warmth, joy, and clarity.